تجربهی آزمون رایتینگ آیلتس حسن
تجربهی آزمون رایتینگ آیلتس حسن ، از زبان آموزان درخت جاویدان
محل آزمون: ایرسافام
تاریخ آزمون: آبان 97
Major companies use sports events to promote their product. Some people think it has a negative impact on sports. To what extent do you agree or disagree?
Nowadays, sports marketing is gaining grounds the world over. Several large organizations use various sports events to advertise their products but according to a section of people, it can cause detrimental effects on sports. However, I do not support this notion as there are some explicit benefits of sports marketing in spite of its adverse effects.
To begin with, monetary gains from advertisements are an obvious advantage. Large income is earned by the sports organizations to promote a product during sports events and with this remuneration, the authorities can foster the growth of sports. Moreover, it is an ideal way to obtain financial assistance from private section which would otherwise have been impossible. To cite an example, during Seoul Olympic games, Coca-Cola offered an astonishing amount of $22 million just to display the Olympic symbol on its brand. Definitely, this money can be utilized for further betterment of such events.
On the other hand, there is no doubt that monetization of sports can cause serious aftermaths. To illustrate, the famous brands that sponsor or pay the athletes usually end up distracting them from their games. it is also possible to say that, the bigger the amount of sponsorship, the more the players feel under pressure to win. Mostly, the sponsors target the winning teams to make them ambassadors. Thus, the focus of players diverts from dedicated playing towards financial gains, which disturbs the purity of participating in sports.
Having analyzed to topic carefully, I am of the opinion that marketing in sports and athletic endorsement for numerous products is a trend that is likely to continue, but to avoid unfavorable outcomes of promotional events, the players must be taught to play indifferently to put in optimum performance.